PEACE OF MIND
SKOUT is a cloud-native, cybersecurity platform focused on securing digital infrastructures while giving businesses peace of mind. In an industry built on fear mongering, we partnered with SKOUT to create a brand that confidently lets consumers in, highlighting efficacy while embodying a straightforward promise of accessibility and trust.
SKOUT puts their customers first by taking a human approach to cybersecurity. By focusing the brand on end benefits, we were inspired to move away from typical machine-heavy visuals of threats, breaches and danger. Instead, using visual elements that are calming and tranquil create a sensorial and natural environment that evokes the human side of why SKOUT exists – to allow business owners to comfortably do what they do best without fear.
Brand Identity, Strategy, Web Design
Role: Creative Director
