TRADITION VS CLICHÉ
Ito En needed a library of digital content to be used across owned and paid social media channels to promote their tea bags and loose leaf teas. We created dynamic content that could stand alone or be integrated with the look and feel of their existing digital properties, leaning into Japanese tea culture while also utilizing a more playful aesthetic.
At its core, Ito En’s visual aesthetic is Japanese-inspired with playful touches. We highlighted Ito En’s premium product, while also showcasing it as a friendly and imaginative lifestyle brand.
Strategy, Content Creation, Art Direction, Photo + Video Production
Role: Creative Director, Art Director
ART DIRECTION
