A SIMPLE WAY TO SOLVE A NOT SO SIMPLE PROBLEM
Particle Health is a new, information-gathering platform that provides a better way to connect networks, payors and providers to vital medical data. Working with the founders, we created a brand that highlights simplicity, connection, clarity and humanity in a convoluted healthcare system.
Particle Health’s new visual system and illustration style emphasizes accessibility and connectedness. The simple shapes come together in various configurations to convey a nuance in data while the gestural line illustration acts as through line creating a catalyst for dramatic change in people’s lives.
Brand Identity, Strategy, Web Design
Role: Creative Director
