EXPLOSIVE COLOR
Bigen has had a history in the North American market for over 100 years, with a cult following to match. Typically sold in neighborhood beauty stores, Bigen’s audience was disconnected and hard to unify under traditional media categories.
Through a series of branded content for all their social outlets we reintroduced Bigen to the North American marketplace. With a new a flagship brand anthem video and friendly How-To content, we gave Bigen a more modern approach by highlighting its history and ingenuity as a product while using a new visual and communication strategy that could speak to multiple audiences at once.
Strategy, Art Direction, Photo + Video
Role: Art Director
ART DIRECTION
