CAMP IS NOW IN SESSION!
Created during a global pandemic CAMP began as a fun theme for Julia Wester’s son’s 2nd birthday party (in quarantine). To pull the theme of “camp” together Julia hand dyed shirts for her family using a unique ice-dyeing technique that produced bright, soft and dreamy colors. After sharing images and her excitement for a new technique on social media, the requests, orders and brand collaborations followed. Thus a brand was born.
Logo Design, Brand Identity
Role: Creative Director, Designer